In a bid to speed up the time taken to identify transfer targets, Premier League clubs are increasingly using a new dating-style app.
Called Transfer Room, the online player trading platform is now being used by 13 of the Premier League clubs, including Arsenal, Everton and Brighton.
Since the first deal was concluded using the platform, some 250 transfers owe their origins to the app, and many more are expected this summer, as teams look to reduce the time and money spent on their transfer activity.
For a monthly subscription of £2,500 clubs are given access to a database of players, each one of whom they can view for ten minutes before moving on to the next one.
It helps clubs speak to each other without the need to go through various intermediaries, and, whilst it does not cut out the agents or their fees, it can significantly speed up the time to conclude a deal.
Andy is an exiled English football fan living in Cyprus. He loves all sports but football is his abiding passion, and he still has dreams every now and then about scoring the winning goal in a Wembley Cup Final, even though his playing days are long gone. He follows most major leagues, across Europe at least, and has a favoured team in each. When he’s not watching, listening, reading or downloading podcasts about football, he spend his time worrying about his beloved Arsenal.